Tag Archives: target market

What Do Your Prospective Clients Want?

Before you start creating new products and services, find out what your prospects want. Most people create the product only to find out that their target market isn’t interested in it. It may not address their market’s most pressing challenge or the price point may be off. Then the product creator either has to find a new target market that does want the product or ditch the product.

An ideal target market is hungry for the solution to their challenge and is willing to pay for the solution. It’s much easier to give your market what they want than to guess what they want.

Here are four ways to find out what your target market wants:

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