Now that you know what your prospects want, you’re ready to start creating your products and services right?! Before you start consider the following question:
What are the intended results you want to achieve with each of the products and services in your funnel?
It’s beneficial to determine this before creating or offering the product or service as your answers will influence your marketing strategy.
If you’ve been on the internet long enough, you know that everyone who visits your website or finds out about your services will not hire you as a coach.
Say only 1% of prospects hire you as a coach, what happens to the other 99%?
Do you have an email newsletter visitors can subscribe to so you can develop a relationship with them? Do you have other products and services they can purchase at a lower price?
Let’s face it. $250+ a month for a coach is a big investment for most people, especially if they’ve never experienced the benefits of coaching before.
While some prospects will intuitively know that you’re the right coach for them. Others will need to get to know you better before spending their hard-earned money. You need to prove you’re credible and can support them to get the results they want.